Paper or Plastic? No Longer the Only Choices

American Eagle, OfficeMax and FootLocker are among the major retailers who jumped at the opportunity to “digitize” their customer rewards programs and payments via Google’s latest mobile app: Google Wallet. Released last month, the smartphone technology allows users to ditch their old-fashioned physical wallets, along with all of the rewards cards causing them to burst at the seams. As Google explains, “you’ll be able to store your credit cards, offers, loyalty cards and gift cards…without the bulk. When you tap to pay, your phone will also automatically redeem offers and earn loyalty points for you“. Additionally, the app’s “smart” technology is able to recommend the latest in new and upcoming offers, personalized to your past purchasing history. On the merchant side of the equation, the use of Google Wallet will also speed up the checkout process considerably. While currently only accepted at select retail locations and compatible with Sprint’s Nexus 4G, Google is working diligently on making the app accessible across all major networks and with any smartphone, worldwide. Beyond eliminating unnecessary bulk, customers who make the switch will also benefit from the enhanced security “paying digitally” offers. As one tech writer jokes, “to unlock my phone, you need to know my password. To unlock my wallet, you only need to figure out how to open a wallet.” Like a regular debit card transaction, Google Wallet also requires the programming of a unique PIN number for use. To learn more about how your London, Ontario-based small business can take advantage of new marketing opportunities like e-coupons and mobile application development, contact Inspiratica today for a free consultation.