Geeky Laughter: Google’s New Analytics Ads
Google’s in-house Creative Lab has launched a new advertising campaign revolving around Google Analytics. The ads are quirky, funny, and very compelling. They show what an everyday event (grocery shopping) would be like if the real world functioned the same way as the internet. For those of you who don’t know, Google Analytics is a service offered by Google that gives detailed information about traffic to your website. It’s geared toward marketers, and is a great way to get a whole whack of statistics about who is browsing your site, where they are, and how they got there. Google Analytics can track referrers from search engines, display and pay-per-click advertising, e-mail marketing, and PDF documents, so you know exactly how a browser came across your site. It also notes landing page duration and conversions, making following online campaigns a breeze. Statistics about where visitors came from, the amount of time they spent on site, and their geographical positions allows for valuable insight about your browsers. You can even track sales performance and activity through e-commerce reporting. Easy-to-read data ensures even the most amateur web enthusiast can understand the information, and more in-depth reports are available for the wizards. Best of all, Google Analytics is free, making its very insightful and useful information accessible to everyone. If you are interested in getting Google Analytics installed on your website or need help making sense of your analytics reports please contact a member of our team by clicking here.